Sarah Pedersen, The Robert Gordon University in Aberdeen, UK

 - expands the discussion of the blogging phenomenon outside the US
 - focuses on the British blogosphere, comparing British bloggers to the more researched US
 - includes a discussion of the motivations of women bloggers
 - covers the blook phenomenon and benefits from the author’s knowledge of the publishing industry
 - analyses motivations for blogging including to share experiences and express opinions

'Weblogging' or ‘blogging’ has joined e-mail and Internet home pages as one of the most popular uses of the Internet. This book focuses on the British blogosphere, comparing British bloggers to the more researched US. Motivations covered include the desire to connect with others online, the need to express opinions or blow off steam, or to share experiences, and a growing financial motivation in the blogosphere. Other motivations explored include a desire to become a ‘citizen journalist’, a need for validation, the commercial possibilities of blogging and the possibility of turning your blog into a published ‘blook’.

Readership: Undergraduates and postgraduates on Media Studies, Internet Studies and New Media courses/modules; the British blogging community.

ISBN 1 84334 583 8
ISBN-13: 978 1 84334 583 1
June 2010
162 pages  234 x 156mm  paperback