Zuzana Helinsky, Consultant

 - brief description of classical planning and marketing techniques
 - easy to follow marketing tips geared to libraries and their offerings and working practices
 - encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed
 - based on the authors’ wide experience of libraries from many perspectives, and especially of Zuzana Helinsky’s experience in recent years as a lecturer and consultant helping libraries in several countries to market themselves successfully

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. A consise handbook which spells out the critical need for marketing for libraries. It provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

Readership: Practising librarians in all fields. Also a valuable training tool for LIS students, and of significant interest to publishers who need to understand the issues facing their customers.