< > Share with a friend The Other 51 Weeks: A Marketing Handbook for Librarians By Lee Welch (2006) Our Price: $38.50 Add to Cart Qty : Add Review Ask a Question The title The Other 51 Weeks reflects the author's conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist today's libraries to thrive in a changing world. It puts marketing in its proper place in the librarian's management tool kit. ISBN 978 1876938 90 1 There are no reviews for this product. There are no questions asked for this product. Related Products Australian Library Supervision & Management 2nd Ed $88.00 More Details... Learn Library Management 3rd Ed $36.25 More Details... Libraries in the Twenty-First Century: Charting Directions in Information Services $110.00 More Details... Managing Information Services: A Transformational Approach $69.00 More Details... Similar Products Bush, City, Cyberspace: The Development of Australian Childrens Literature into the 21st Century $66.00 More Details... Learn About Information 3rd Ed $36.25 More Details... The Information Literate School Community 2: Issues of Leadership $77.00 More Details... The Hidden Web: Quality Information on the Net 2nd Ed $39.95 More Details... Ok