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| The Other 51 Weeks: A Marketing Handbook for Librarians |
| By Lee Welch (2006) |
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The title The Other 51 Weeks reflects the author's conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist today's libraries to thrive in a changing world. It puts marketing in its proper place in the librarian's management tool kit.
ISBN 978 1876938 90 1 |
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